Sustainability is not just about the environment, in business you need to be able to stay profitable to keep your business going. Financial sustainability in business is important because if you can’t afford to stay in business then you can’t financially contribute anything to help the environment. Having a successful website means you can do both.

Many businesses promote that they recycle or use recycled products, are carbon neutral, or that they are organic. These concepts are often misleading, many businesses flying these banners have in the past totally disregarded the environment.  As sustainability has become a popular marketing point ‘of difference’, there are benefits in advertising that you’re sustainable.

Website Sustainability is firstly a financial consideration, planning so that ‘ideally at least’ your website will add more business or benefit—than it will cost.  Secondary, its about providing environmentally friendly options for your website.

Successful websites can be measured in many ways, I hope that my Sustainable Website will help you or your business develop a website that is not only financially sustainable but also successful.